Experience

Education:

SUNY Fredonia Graduation

State University of New York at Fredonia:

  • B.S. Business Marketing, 2012
  • B.S. Computer Information Systems- Systems Management, 2012

Experience:

Online Marketing & Web Developer at Maty’s Healthy Products
May 2017 – Present, Pittsford, NY

Developing a new website using WordPress to reflect Maty’s new brand image, ads, and packaging. Website includes the best conversion rate optimization and search engine optimization practices to increase awareness for Maty’s and sales nationwide. Analyze web traffic and create new strategies to market to the public using Google AdWords pay per click campaigns.

Digital Marketing Specialist at Accelerate Media
October 2014 – April 2017, Rochester, NY

Crafted new search engine optimization and conversion rate optimization strategies for clients and worked with developers to integrate them with websites. Analyzed social media platforms and developed new strategies while writing for the company blog. Coded numerous sites and landing pages with HTML, PHP, Bootstrap, and CSS.

Online Digital Marketing and Customer Service, Draft Sharks Fantasy Football
April 2014 – April 2017, Rochester, NY

Worked to develop new marketing plans and site improvements to increase memberships. Answered prospective and current member questions through phone calls, emails, and online chat. Optimized email campaigns for maximum open and click-through rate. 2015 “Best of the Web” award winner.

Advisory Board, WomensNet
April 2014 – April 2017, Rochester, NY

Revised applications for the Amber Grant and worked with other Advisory Board members to select finalists and winner(s) each month. Notified grant recipients and WomensNet community of important announcements through email, blog posts, and social media. Optimized site to help raise application conversion rate, make the site more search engine optimization friendly, and newer pages mobile-friendly.

Freelance Web Design
June 2014 – Present

Craft aesthetically pleasing websites with intuitive user interfaces.

Marketing Intern, Document Security Systems
March 2013 – February 2014, Rochester, NY

Developed databases utilizing social media outlets and provided content for social media communities. Supported web projects. Measured effectiveness of social media accounts and helped to manage Google AdWords campaigns.

Event Staff/Lead Server, Partyman Catering & Rental
Spring 2010 – Spring 2014, Henrietta, NY

Supervised employees to gather and organize materials for multiple weekly events. I learned to be able to adapt quickly to any problem or situation at hand, while delighting customers at all costs in hopes of future business.